Landet Järna by Horn.Uggla
Landet Järna is not an ordinary flower shop. Yes, you can find flowers here, but you can also feel the wilderness! The store is connected with a restaurant and a bar next door, and paires plants with food and drinks there. The change of seasons and lack of natural experience in an every day life inspired this project. Elsa Uggla with sisters Johanna and Maria Horn created the space and concept of this extraordinary place. Beautiful photography by Mikael Axelsson.
"Even though it is increasingly common to find products that are locally produced, seasonal, pesticide-free and fair trade, it is surprisingly difficult to find flowers and plants that are. Landet Järna's suppliers are based in Järna, south of Stockholm where people have been growing organically following Rudolf Steiner’s biodynamical methods since the ‘60s. (...) Led by curiosity, they started exploring what grows in the Stockholm area during the various months of the year and testing for how long the plants last after being cut. They describe the project as an ongoing experiment and a challenge. “It is far more time- consuming to keep track of what is available in nature and source it from our suppliers th
"Even though it is increasingly common to find products that are locally produced, seasonal, pesticide-free and fair trade, it is surprisingly difficult to find flowers and plants that are. Landet Järna's suppliers are based in Järna, south of Stockholm where people have been growing organically following Rudolf Steiner’s biodynamical methods since the ‘60s. (...) Led by curiosity, they started exploring what grows in the Stockholm area during the various months of the year and testing for how long the plants last after being cut. They describe the project as an ongoing experiment and a challenge. “It is far more time- consuming to keep track of what is available in nature and source it from our suppliers th
an to make a quick trip to the wholesale market. Also the winter season is pretty long here so it is important to find variation during this period” says Elsa. (...) “It is not always easy to have access to nature in an urban environment and lots of people don ́t have a garden. The idea is that Landet Järna help supply Stockholmers with a piece of nature through our plants”, says Maria."
Location: Hornsbruksgatan 24, Hornstull, Stockholm
Words: Landet Järna, Thisispaper
Photography: Mikael Axelsson/Mikael Creative
http://thisispaper.com/filter/interiors/Horn-Uggla-Landet-Jarna
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